A Quality score of the keyword is the most important metric in Google Adwords algorithm for ad rank. It is very easy to control CPC, but it is not to control QS metric given by [...]

How to write a killer PPC ad copy:
1.            Call to action in the ad text
2.            benefits Saxo Bank offers for users
3.            Promotions in the ad text
4.            DKI in some adgroups
5.            Try to sell Saxobank, saxotrader [...]

Today I would like to talk about brand new metric in PPC/web analytics. I have decided to call it Conversion Share. This new metric shows the share of the conversions for the given keyword for [...]

The most important process in PPC keyword analysis is to find the reliable sources where you can get full list of the business relevant keywords. Usually I am using Google keyword tool, but when you [...]

In this article I am going to talk about different filtering options in the e-commerce web sites. Large web sites like http://www.overstock.com/ have thousands of different categories and products and it is impossible to list [...]

Today we are starting Conversion Rate optimization experiment for Kreativ Shop – online shop selling flash memory cards in Denmark. The main reason for that is to test different online marketing approaches in order to [...]

E-mail marketing is one of the most important tools of communication to your clients. You can improve your conversion rate by planning and sending effective e-mail campaigns. Usually most performing internet marketing channel for online [...]

Web usability is the most important aspect of the today’s online business process. Usability of the web site demonstrates how the web site is easy to use, perform the tasks and clear to understand for [...]

We specialize in Google AdWords set up and optimization, where first priority is to reach clients targets for PPC campaigns.
We pay our attention to each keyword related to the web-site, we have developed unique system [...]

We have unique experience in e-commerce optimization. Working with different shops in the electronics, cosmetics, food and gadget industries we have gained invaluable knowledge about visitors behavior and the buying process, so we can help [...]