Conversion Share
Today I would like to talk about brand new metric in PPC/web analytics. I have decided to call it Conversion Share. This new metric shows the share of the conversions for the given keyword for [...]
Conversion Rate Improvement Experiment Step One: Collecting basic web analytics information
Today we are starting Conversion Rate optimization experiment for Kreativ Shop – online shop selling flash memory cards in Denmark. The main reason for that is to test different online marketing approaches in order to [...]