In order to identify how the quality score algorithm works in Google Adwords I have decided to make an experiment with my keywords. QS Report for the account has revealed that the QS of the ad group is very low (4) than the rest of the ad groups in the account and the total cost was the highest among them.

Then I have done an ad performance report to identify the ad copy with the highest CTR rate in the PPC account. In order to split test I have created a new campaign and a new ad group where I start running those 6 ad copy evenly in order to get statistics about performance. Google automatically gave QS – 5 for the keywords in the new adgroup.

In this experiment I want to get an idea how the CTR will influence the keyword’s QS.
In the second account I will use the same ad copy but with the new landing page so to see the how the landing page will influence the keyword’s QS.

In Google analytics if you integrate your Adwords account to your Google analytics account you can have a report showing your ad positions and the conversion rate for all historical positions. Depending on type of your keyword you can get more conversion share in spot top1 or top2, but for some keywords it may better work side 1 spot. So if you get all data from your Google analytics account you will be able to identify what spot is more profitable for you.

for the Google Adwords ads position in the

We pay our attention to each keyword related to the web-site, we have developed unique system in creating ads using linguistic, semiotic and psychological patterns which allows us to reach maximum CTR in Google AdWords for the specific industry.

In the same time it is not only traffic to your site, it is a potential customers who then will buy your products and service increasing your Conversion Rate.
You can have a huge traffic from PPC, but if it does not converts to the customers and increases your ROI then it doesn’t meets your financial goals.