Today I would like to talk about brand new metric in PPC/web analytics. I have decided to call it Conversion Share. This new metric shows the share of the conversions for the given keyword for the specific ad spot in the Google search space. So for example you have a keyword digital camera in your adgroup and Google triggers your ad depending on your bid and quality score. So your ad can be as number 1 on the top of the SERPs or you may have number 2 or 3 if you pay good enough to occupy such a high positions. If you pay less then you may have your ad listed in the right side as number 1, 2 etc.
In Google analytics if you integrate your Adwords account to your Google analytics account you can have a report showing your ad positions and the conversion rate for all historical positions. Depending on type of your keyword you can get more conversion share in spot top1 or top2, but for some keywords it may better work side 1 spot. So if you get all data from your Google analytics account you will be able to identify what spot is more profitable for you.
for the Google Adwords ads position in the