Search Engine Optimization (SEO). SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
We all know that a traffic is a most important and required factor for any project in the web. You may own an online-shop where you sell your products or services or your company has a corporate web-site, may be you have a social web site such as a blog, forum or news portal where different people can read news, meet and communicate each other. So what is the most important for you is Visitors, who can buy products, use services you offer, read the news and communicate each other.
Today 85% visitors in the web are coming from the Search Engines like Google, Yahoo or MSN. Let’s say a user wants to rent a bus and ready to pay for the service and he (she) searches for a company who offers a bus renting in Google for a keyword like “busses in London”. Probably this user will click on the first 10 listing results and (or) to the sponsored links in the top of the “organic” results and in the right side.
Search Engine Optimization is a long – term and complex process of the optimizing web site for “getting” it to the top – 10 for Google, Yahoo or MSN. To reach this goal we use the methods and technology which meets the requirements of the major Search Engines. The first thing we consider in optimization process is to keep in mind the real visitors of the web site. Web site can be optimized for any Search Engine robots but if it is not user friendly then a potential customers can leave the site for forever.
The following is the main techniques we use in Search Optimization Process:
Definition of the most important keywords for the web site
User friendly indexing in Google Yahoo MSN
Increasing web site Page Rank for Google, TrustRank for Yahoo
Making it easy to “crawl” your web site by the major Search Engines