Online Business Optimization » Google Adwords

How to Improve Keyword’s Quality Score in Google Adwords

sidikov — Sat, 19 Jun 2010 21:44:53 +0000

A Quality score of the keyword is the most important metric in Google Adwords algorithm for ad rank. It is very easy to control CPC, but it is not to control QS metric given by Adwords.

In order to identify how the quality score algorithm works in Google Adwords I have decided to make an experiment with my keywords. QS Report for the account has revealed that the QS of the ad group is very low (4) than the rest of the ad groups in the account and the total cost was the highest among them.

Then I have done an ad performance report to identify the ad copy with the highest CTR rate in the PPC account. In order to split test I have created a new campaign and a new ad group where I start running those 6 ad copy evenly in order to get statistics about performance. Google automatically gave QS – 5 for the keywords in the new adgroup.

In this experiment I want to get an idea how the CTR will influence the keyword’s QS.
In the second account I will use the same ad copy but with the new landing page so to see the how the landing page will influence the keyword’s QS.

Advanced keyword analysis for your PPC account

admin — Wed, 10 Feb 2010 21:34:28 +0000

The most important process in PPC keyword analysis is to find the reliable sources where you can get full list of the business relevant keywords. Usually I am using Google keyword tool, but when you have a large Google Adwords account then you should think about other sources as well. So after doing some research in the keyword arena I have found some resources I would like to share here.

www.keywordspy.com

wordstream.com

spyfu.com

http://www.keywordspy.com

AdGooroo.com

freekeywords.wordtracker.com

tools.seobook.com

keyworddiscovery.com

ispionage.com

keyworddiscovery.com

searchmarketing.yahoo.com

optify.net

webceo.com

positionmonitor.com

https://adwords.google.com/select/KeywordToolExternal

https://adcenter.microsoft.com/Default.aspx?RURL=https%3a%2f%2fadcenter.microsoft.com%2fresearch%2fKeyword

Research.aspx&reason=1

http://freekeywords.wordtracker.com/

http://www.google.com/trends?

http://adlab.microsoft.com/Keyword-Forecast/

http://www.facebook.com/

http://trendistic.com/

http://www.seomoz.org/labs/blogscape

http://news.google.com/archivesearch?

https://adwords.google.com/select/TrafficEstimatorSandbox

http://www.semrush.com/

http://searchanalytics.compete.com/

PPC Optimization

sidikov — Sat, 14 Mar 2009 17:55:56 +0000

We specialize in Google AdWords set up and optimization, where first priority is to reach clients targets for PPC campaigns.

We pay our attention to each keyword related to the web-site, we have developed unique system in creating ads using linguistic, semiotic and psychological patterns which allows us to reach maximum CTR in Google AdWords for the specific industry.

In the same time it is not only traffic to your site, it is a potential customers who then will buy your products and service increasing your Conversion Rate.
You can have a huge traffic from PPC, but if it does not converts to the customers and increases your ROI then it doesn’t meets your financial goals.